Research
Knowledge is power
Whether you’re a buyer or seller of HCM, Newcastle Research’s independent, objective research can help you make informed decisions.
Our Approach
Newcastle Research is a leading research and advisory company focused on the Human Capital Management market. Insight into any market requires an understanding of the sellers and buyers that compose that market. That’s why our research methodology is designed to gain insight into:
- The products, services, and technology of HCM vendors.
- Customers’ vendor selection process.
- The overall experience of customers who use these HCM products, services, and technologies every day.
Vendor Analysis
Newcastle Research regularly conducts interviews with leading HCM vendors and their partners to review new products and services, business strategies, and future direction.
Customer Decisions
Companies are making purchasing decisions about Human Capital Management software every day. At Newcastle Research, our goal is to understand the final decision as well as the process.
UX and CX
We believe a complete picture of the relationship between customer and vendor requires examining both UX and CX. User experience (UX) is related to functionality and usability, while customer experience (CX) encompasses all aspects of the relationship.